BRIC
Residential area
Estimated residential area is shown in classes 1-5.
- Class 1: Countryside
- Class 2: Conurbation
- Class 3: City
- Class 4: Metropolitan (Tampere, Oulu, Turku, Kuopio, Lahti)
- Class 5: Helsinki metropolitan area (Helsinki, Espoo, Vantaa)
House type
Estimated house type in residential area is shown in classes 1-2.
- Class 1: Single-family house
- Class 2: Apartment
House ownership
Estimated house ownership in residential area is shown in classes 1-2.
- Class 1: Owner occupied house
- Class 2: Rental house
Life stage
Estimated life stage (+18 years old persons) in residential area is shown in classes 1-4.
- Class 1: Childless young people (18-35 years old)
- Class 2: Families with children (children under 18 years old)
- Class 3: Adult Households (without children, 35-64 years old)
- Class 4: Seniors (over 65 years old)
Education level
Estimated education level (+18 years old persons) in residential area is shown in classes 1-3.
- Class 1: Low education
- Class 2: Normal education
- Class 3: High education
Payment risk
Estimated paymet risk (+18 years old persons) in residential area is shown in classes 1-4.
- Class 1: Low risk
- Class 2: Minor risk
- Class 3: Normal risk
- Class 4: High risk
Purchasing power
Estimated purchasing power (+18 years old persons) in residential area is shown in classes 1-4.
- Class 1: Low purchasing power
- Class 2: Lower middle class purchasing power
- Class 3: Upper middle class purchasing power
- Class 4: High purchasing powe
Suomi 360 life stage -profile
Suomi 360 life stage profile classifies whole population into eight groups.
- Class 1: Old, low income, usually lives alone
- Class 2: Old couple, single-family house, middle-income
- Class 3: Middle-age employee, single-family house, good income
- Class 4: Young, small children, low income
- Class 5: Student, appartment house, low income
- Class 6: Middle age, teenage children, single-family house, middle-income
- Class 7: Urban, middle-age, no children, very good income
- Class 8: Young, usually no children, middle-income